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X-WR-CALDESC:Events for IMS Epidemiology
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DTSTART:20170101T000000
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DTSTART;TZID=UTC:20180724T123000
DTEND;TZID=UTC:20180724T133000
DTSTAMP:20180726T141717Z
CREATED:20180529T151420Z
LAST-MODIFIED:20180726T141717Z
UID:10264-1532435400-1532439000@www.epi.ims.cam.ac.uk
SUMMARY:Seminar - Chris Holmes\, Shift Design
DESCRIPTION:All are invited to the CEDAR/MRC Epidemiology Seminar by:\n \nChris Holmes\, Shift Design\, UK.\nFood Behaviours – not a lot to do with food but pretty much a symptom of everything else\nMeeting Rooms 1&2\, Level 4\, Institute of Metabolic Science\, Cambridge Biomedical Campus \nDownload Chris Holmes’ presentation\nAbout Chris Holmes\n\nChris heads up Shift’s Healthy Food programme\, developing products and services that catalyse changes in existing food categories that lead to better diets. The team are currently focused on fast food with programmes underway in Tower Hamlets\, Hackney and Birmingham. This work builds on the success of ‘Box Chicken’\, Shift’s development of a healthier fried chicken outlet. \nFollowing a 15-year commercial career in the food industry\, most latterly as Marketing Director for Kraft Foods (now Mondelez)\, Chris has spent the last 12-years applying behavioural science to a variety of social issues with a focus on public health. His particular interest is in childhood obesity and how to harness the competitive dynamics of consumer markets to deliver pro-social outcomes. \nWhen not being ‘Shifty’\, Chris can be found in the outdoors and\, with his partner\, is currently developing a love of sea kayaking with a view to one day touring the West Isles Whisky Distilleries by kayak. \nSign up for future seminars\nTo sign up for future seminars and/or other alerts please visit www.mrc-epid.cam.ac.uk/subscribe/
URL:https://www.epi.ims.cam.ac.uk/event/seminar-chris-holmes-shift-design/
LOCATION:Meeting rooms\, Level 4 Institute of Metabolic Science\, Addenbrooke’s Treatment Centre (ATC)\, Cambridge Biomedical Campus\, Cambridge\, CB2 0SL\, United Kingdom
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